Because they are a germaphobic, that's why. Can you believe I was thanking God for this the other day? I wonder what God thinks. Probably that something so strange would excite me. Like I said before I pray about a lot of things, mostly for family and friends and a little bit for me, but I also thank God for things during the day and this is one of them. I love the idea that this water smells like rain after it is processed and I love the idea that you can kill almost anything with it (or at least that is the claim), but most of all I love knowing that those little germs around are taking a beating. I own some really strange gadgets, but this by far is one of the strangest. My husband says "it supercharges water?" That's right, that's what I said. He doesn't believe it, but I will tell you that if you spray this on a cut the cut will heal withing 24 hours, and if you spray it on mold the mold will not only disappear, but not come back anytime soon. So maybe it doesn't work, but it sure does a great job of faking it. And yes, I thank God for giving this person the idea to invent this really cool product.